You decided to do e-commerce business. You bought the domain, you have decided on the products you will sell. After this stage, your first step will be to choose an e-commerce platform. So which e-commerce platform? To help you with this choice, I will list 3 e-commerce platforms that are preferred by the whole world among hundreds of options and will meet your needs in every sense and I will tell you the pros and cons.
What do E-Commerce Platforms do?
E-commerce platforms are software that contain all the standard features necessary for the business idea you will do. By 2024, all e-commerce platforms have very advanced software. In this way, you can focus only on sales and marketing. When you decide to open an offline store, you or your employees have to follow all the processes up to the electrical installation. e-commerce software offers you all the standard needs for the online store as a package. They save you from a big burden in this sense.
Then let’s repeat our question Which platform should I use to create my e-commerce website?
Let’s start the ranking. it is worth reminding. I will not talk about standard features while listing the features here. Because it would be ridiculous to evaluate an e-commerce platform that does not have advanced seo tools, does not have advanced design features, cannot make social media links, or does not have more than one payment method.
1-Wix
It is one of the e-commerce platforms that is very easy to use. Wix is a platform where anyone who knows how to use a computer or mobile phone can create a website.
Creating a website is really simple. You can create your site by placing the ready-made design elements wherever you want. Even if you do not have any code knowledge, you can create your e-commerce site within 1 day with a little work.
Advantages
- Many templates ideal for making a site unique
- Very easy to use
- Responsive support via live chat and email
Disadvantages
- Every feature can drive the price up.
- Your site may become heavy because it is written in Javascript language.
Prices
- Starter package 17 dollars / Monthly – Tax Excluding
- The most preferred Package 36 dollars / Monthly – Tax Excluding
- The highest package 159 dollars / Monthly – Tax Excluding
My score is 8 out of 10 for a small business.
2-Shopify
Millions of entrepreneurs choose Shopify when they launch and develop their online stores. This is one of the most popular e-commerce platforms, with at least 800,000 active Shopify stores.
Shopify is a hosted solution (SaaS – Software as a Service) which evolves faster than traditional open source solutions. It offers more and better features every day.
If you’re looking for an omnichannel approach, it’s useful to know that this platform makes it easy to connect your e-commerce site to other sales channels like Facebook, Instagram and Amazon.
Shopify also allows you to create your store without web development skills and to manage your orders easily.
Shopify is the most advanced and easily accessible e-commerce platform with these technical features. There is almost no technical feature that can be said to be missing for this e-commerce platform.
Advantages
- Unlimited products
- Unlimited bandwidth
- Many themes and multiple features
Disadvantages
- Expensive
- Commission from all sales. In the Basic Plan, this rate is 2%. Shopify is partnering us 🙂
Fiyatlar
- Basic Package $32 / Month – Tax Excluding (2% Commission per sale)
- Shopify Package $92 / Month – Excluding Tax (1% Commission per sale)
- Advance Package $399 / Month – Excluding Tax (0.6% Commission per sale)
Shopify is the pinnacle of e-commerce. My score is 10 out of 10.
3-Woocommerce
Woocommerce is actually not an e-commerce platform. It is an open source plugin connected to WordPress, the most widely used content management system among the websites in the world. Since Woocommerce adds all the features of worpdress and is much more affordable than other alternatives, it qualifies for evaluation.
You can manage all aspects of the sales journey for your Woocommerce store from adding products to managing orders and choosing payment methods.
Your Woocommerce store’s SEO will also be optimised. As you may know, WordPress gives content its all. And as Woocommerce is designed for WordPress, all your texts will have quality referencing if written well.
Advantages
- No charges for transactions on top of those from the payment services provider
- Many free or paid plug-ins to boost your sales
- Affordable
- Optimum security
Disadvantages
- You may need coding knowledge.
- In order for the site to be brought to a good speed, you need to do maintenance.
Prices
Woocommerce plugin is free. WordPress is also free software. What you pay for this e-commerce platform is hosting, themes and plugins of your choice.
WordPress and Woocommerce are in the best place in our hearts. But my score is 9 out of 10
If you are confident in your business idea, we can recommend you to choose the most affordable e-commerce platform, Woocommerce. If you have a boutique idea and the number of products is not too high, it will fully meet your needs.
If one day your business grows, you should definitely meet and work with Shopify.
Focus on your business idea. You can change the e-commerce platform at any time.
Cheers…